Tainted love

Unvaccinated lifestyle brands are here

Once, everything was pure.

Our ancestors wandered through forests, picking plants to nourish them, to heal them. They knew the poisons to avoid.

They drank from rivers and communicated with animals, many of which knowingly surrendered their lives to sustain them. Balance, everywhere. The earth nurtured us, coddled us, held us high.

We must return to the beforetimes, when all was provided and want didn’t exist.

We need to become purebloods, once again.

Unjected

Ludicrous myth, yet painfully accurate.

Every sentiment above has been expressed by wellness influencers and conspiritualists in some fashion. The naturalistic fallacy is real, as is pining for a time that never existed.

In some ways, the problem is growing worse. Now that we’re through the worst of the pandemic, anti-vax companies are pivoting to lifestyle marketing in order to keep consumer attention, and money, flowing toward them.

The most egregious might be Unjected, an anti-vax dating site cofounded in 2021 by Shelby Hosana, who blames health problems on a vaccine complication. (While vaccine injuries are certainly real, it’s also du jour to assign anything negatively health-related to vaccines, so without proof it’s hard to assess this claim’s validity.)

Unjected was booted from Apple’s app store for misinformation; the site also exposed user info, which Hosana tried to leverage as…proof of censorship. Hard to clap back at this opening sentence from The Verge, though.

Unsurprisingly, it seems like the type of people who shun vaccinations are not great at preventative cybersecurity either.

Unjected’s Instagram page is currently promoting Hosana’s co-authored book about the “crime” of the Lahaina wildfires. The book’s description includes questions like:

What role may D.E.W’s (Direct Energy Weapons) or Climate Engineering have played in this event?

What is being planned in Maui that may have compelled governing bodies to allow the city to burn?

While I haven’t read this hard-hitting “investigation,” which the authors promise will be updated in future editions, I’m going to guess climate change is not mentioned in the pages. “Engineering,” sure, but not reality.

No surprise, then, that Unjected takes a similarly biased and frantic posture toward vaccines and romance. Here’s the marketing page for men:

The tropes are telling. Apparently, unvaccinated women:

• Are transphobic

• Selectively choose eggplants

• Are more attractive (“internal study”)

• Shoot guns

• Are baby machines

If this is all feeling Leave it to Beaver-ish, don’t be surprised. Pseudoscience grifters tend to parrot religiously conservative values. Whether or not those values are truly cherished or that’s just the crowd willing to hold these biases is difficult to assess.

Obviously, women need to join the dating site as well (which, if you read comments on the company’s Instagram page, seems to be a problem for men on the hunt). And so here’s what unvaxxed men are guaranteed to bring to the table:

Unvaccinated men apparently:

• Work out and bro out hard (often while wearing training vests)

• Hydrate regularly

• Dances to your beat. Except men generally lead in tango. Women traditionally follow, and this is supposed to be a traditionalist dating app. Oh well, facts < vibes.

• Always foot the bill

• Perform cunnilingus. Likely while reciting passages from Contract with America.

Some dating sites are serious, promising to use detailed algorithms so you won’t waste your time. Some take a lighthearted approach to ease the stress of what, for many, is an anxiety-provoking process. Some are all about hook-ups.

I can’t really tell what Unjected is about except for anti-trans, anti-feminist, white-conservative culture war shitposting.

The entire project is completely ignorable except for two reasons.

First, earnest people fall for such propaganda. Loneliness affects everyone, and we should feel empathy for anyone searching for a partner, regardless of their politics. Shitting on the LGBTQ+ community in the process, however, is heartless. Affiliating romance with bigotry is indicative of the organization’s lack of a moral compass.

Second, however Unjected began, they’re partnered with another anti-vax propaganda machine turned lifestyle brand, which only extends their reach.

Big wellness

Over the weekend, I was featured in The Daily Beast for an article about The Wellness Company’s grifting techniques, as well as their involvement with Unjected.

Unjected’s cofounder replied with a statement about their partnership, noting,

We proudly partnered with Foster Coulson and The Wellness Company earlier this year, as we share the same values and vision for creating parallel systems outside of the corrupt and dying big pharma/medical establishment.

This represents something new in the anti-vax movement.

For context, I’ve previously written about The Wellness Company, but since I covered anti-vax doctor, Peter McCullough, and the company’s owner, Foster Coulson, Drew Pinsky has signed on as a Chief Medical Board Member. Give Dr Drew’s reach (2.6M on Twitter; 299k on Instagram; 156k on YouTube), the impact of this vaccine misinformation supplements company will likely grow.

Unsurprisingly, The Wellness Company also uses a romanticized past to market their products; in this case, positioning nattokinase as an “immune booster” to help protect against Covid-19.

The marketing tries to convince you that this product is efficacious for Covid. There’s no proof of that.

You can discern that for yourself when reading their marketing copy.

Our revolutionary Spike Support Formula is the only product that contains nattokinase and dandelion root – ingredients researched for their efficacy.

“Spike support” is a meaningless term, though it conjures spike proteins, a term made famous with this pandemic. Meanwhile, you can claim any ingredient that’s undergone a clinical trial has been “researched for their efficacy.”

That doesn’t mean efficacy has been found.

Doesn’t matter—results are secondary to feelings, which is what both The Wellness Company and Unjected are hoping to incite.

What we’re witnessing is the creation of unvaccinated lifestyle brands.

Sure, they’ve been hinted at before. Mikki Willis bundles t-shirts and supplements with home schooling efforts. JP Sears published yet another transphobic video while featuring an ad for his CBD company.

This partnership seems more intentional: come for the supplements, stay for the oral sex.

Or to shoot some guns and bash transgender people.

It’s a lifestyle, apparently, and they’re willing to profit from it.